There are a lot of Dynamics (moving parts) in your business: booking clients, ordering stock, staff scheduling, booking staff leave and time off—all happening while you are conducting your normal business. AND “EVERYTHING” relies on communication.

Whether you are partners trying to agree on a common strategy, salon owners managing and motivating staff, or service providers consulting with clients, you need to understand that “communication is the lubricant that keeps your business running smoothly.”

Alan Greenspan, American economist and Chairman of the U.S. Federal Reserve for almost 20 years, once said:
“I know you think you understand what you thought I said, but I’m not sure you realize that what you heard is not what I actually said.”

Whether you can make sense of that or not, the underlying message is that you don’t always understand exactly what you hear.

Verbal Communication – As in the above example, make sure the person on the receiving end gets the same picture in their mind as you, the sender, have in yours.

Paint pictures with your words.

Listening – Very often, bad communicators are bad communicators because they don’t listen enough. Remember, God gave you TWO ears and only ONE mouth.

Why do you think that is?

Non-Verbal Communication – Anything you tell someone needs to be believed, which requires both trust and respect. Body language is crucial, so always look people in the eye and smile. Your smile is the window to your heart, and your eyes, the window to your soul.

Collective Knowledge – Each of us knows some things, but nobody knows everything.

Collectively, we know everything.