How often do you have to turn clients away because you already have a client at that time? If it because your appointment book is FULLY booked, ‘Mazel Tov’. However the chances are the first appointment was booked because that was the time the client requested it.

The problem is not all time is equal. Certain times are more popular that others (times of the day, times of the week, the month or even the year). These can be split up between popular times, quieter times and slow times.

Allowing clients to choose popular times without first trying to recommend (sell) quieter times creates a cluster of appointments around popular times and empty time slots for the rest of the day. WHERE POSSIBLE, SELL SLOWER TIMES FIRST.