THE FULL STORY
One of the most frequently asked questions when it comes to software for hair and beauty salons concerns appointment booking apps, which is understandable. And, with so many appointment bookings apps on the market one is spoilt for choice.
In fact, the more appointment booking apps you use, the more you have steering business to your salon or spa, which is FANTASTIC!
However, when it comes to software to run your business, you need software that covers EVERY aspect of your business, not just appointments.
TIME MANAGEMENT
Unlike restaurants and cinemas, booking appointments for salons is not just a case of popping clients into time slots. As you get busier, making appointments becomes far more strategic so it makes sense to understand the science of TIME MANAGEMENT.
Booking colour appointments is more a negotiation involving type of colour, length of hair and techniques to be used.
Booking facials involves skin types, client’s needs and desires as well additional and often, additional resources etc.
Filling appointment books means ‘selling’ slower times of the day, that leaves popular time slots open till last. In busy salons this can mean as much increasing turnover by as much as 20%.
Monetarizing future bookings, aids in achieving targets. Although not yet money-in-the banks business, the more future bookings are already in your appointment book, the less pressure there is on achieving weekly or monthly targets.
STAFF AND SALES PLANNING
Having staff available during busy times of the week and off during quieter times requires planning. The more you are involved with your appointment bookings the easier it is to control.
CLIENT COMMUNICATION
Staying in touch with clients – whether it is to confirm their next appointment, wish them happy birthday, follow up on new clients or clients you haven’t seen for a while is as important as how they actually made their appointment in the first place which is why MySalon CRM is so successful.
Consolidating all your client data through one CRM database, regardless of how you acquired the clients allows you to generate a multitude of valuable reports to assist in controlling your business.