We surveyed a number of our top salons to find out which features are most important to them in a business software programme. These were our findings:-
No 1 – SECURITY – This was not surprising considering the value of your intellectual property. Here the risk can come from your hardware, cyber theft, viruses and malware and data theft from inside your business.
MSS advises – Always use web-based software rather than software installed on your device. Keep antivirus software up-to-date. Be wary of third-party on-line bookings apps that also host your competitors. Use multi-level encrypted access for staff and associates for sensitive and confidential data.
N0 2 – CLIENT DATA BASE – There is nothing more important than your clients and their history with you. Having documented records of the various changes during their journey is what makes clients loyal.
MSS has one off the most dynamic CRM search engines to manage your data, with a plethora of useful reports such as birthdays, top spenders, last visits, biggest users of products and brands, clients not returning, even bad payers, to name just a few.
No 3 – STOCK CONTROL – After rent and salaries, stock is your largest overhead. Any reduction in either of these goes straight to the profit line. And the easiest to reduce, is stock. And yet stock control is nothing more than mathematics.
MSS has developed an intelligent stock control system guaranteed to give you maximum control over the amount of money you spend on stock working on the principle “if you don’t use it, why stock it”.
Complying with accounting principles we have multiple reports that allow you to calculate stock movement, forward cover, orders based on model level and re-order levels, calculate over-stocks as well as value on hand by supplier.
No 4 – MANAGING AND MOTIVATING STAFF – The information generated by your business system is very powerful. Especially for managing and motivating your staff. As commission earners, the more they bring in, the more they take home. So and opportunity to earn more money will motivate your staff.
MSS allows you to set targets for staff and tracks their progress on a daily basis. Targets can be in the form of straight turnover or can be in the form of incentives on certain services, retail items, getting referrals, rebooking appointments or just increasing the average docket value of clients send. These are all examples of Key Performance Indicators which can be reviewed periodically with your staff. Performance Reviews are the basis of successful target setting.
No 5 – Long-term success can only be achieved by building a loyal clientele. We believe clients are looking for consistent creativity, education on the scientific advantages of salon products in a warm, hospitable and professional salon environment.
Included in MSS is a simple but effective loyalty programme which allows you to recognise and reward your top clients. The system allows them to pay with loyalty points, redeemed against products or services, or against other services the client currently doesn’t use. Such is the versatility of MSS Client Loyalty Programme.