Bob Dylan really knew what he was talking about when he wrote, “The times they are a-changing.”
I am not sure even he anticipated the speed at which change would be happening by 2026.
With highly technical products and endless creative possibilities, it is sometimes easy to forget that the true magic of hair, beauty and skincare lies in the way it makes clients feel about themselves. Simply stated, it is about well-being.
Much of this has been made possible by change.
One of the challenges with change is that we sometimes replace already proven ideas with new ones, which may or may not be better. A smarter option is to use the best features of both.
For example, WhatsApp has become very popular. It is easy to use, convenient, and does not cost anything. However, it is not always the smartest option for structured client communication.
SMS, although it costs a few cents, can be automated from your client database. It can be used to remind clients about appointments, schedule individual client follow-ups, send targeted marketing to selected sections of your client database, and even wish clients a happy birthday.
So why not use both?
Use WhatsApp for mass messaging, and use SMS for more personalised messaging directly from your client database.
An essential part of marketing your business is building relationships with your clients. For this, you need a good CRM software programme, which is exactly what makes My Salon Software so useful for building your business.
First prize is always having clients sitting in your chair. However, that only happens when they make an appointment — and that is not negotiable. The more effectively clients are invited back, the better your chances of keeping your appointment book full.
For example, you can send:
Appointment reminders
Birthday messages
Promotional offers
“Long time no see” follow-ups
Updates about a new stylist, therapist or nail technician in the salon
The list is endless.
The marketing strategy is easy with My Salon Software SMS Marketing. It is personal, targeted, and recorded. Most importantly, clients can reply to you directly on the same SMS.
Use WhatsApp for mass messaging, but use SMS for personalised relationship building.
Visit us at www.mysalonsoftwareint.co.za or www.mysalonsoftware.co.za